The Kelly Gang
Accommodation Revenue and Distribution
Hello! Nathan Kelly owns The Kelly Gang, and his mission is to deliver truly personalised service by collaborating with a select group of like-minded clients enthusiastic about boosting their revenue. By focusing on quality partnerships, Nathan can tailor his approach to meet the unique needs of each business, ensuring meaningful results.
The Kelly Gang's revenue and distribution services are a great alternative if you have ten or more rooms and can't afford a full-time revenue manager. Services are available to clients across Australia, drawing on more than 40 years of hands-on experience in the hospitality industry.
Effective revenue management is essential for driving growth and ensuring long-term success. Nathan is committed to helping you unlock your business's full potential by leveraging his extensive background and tailored strategies. Together, you can navigate the complexities of the hospitality landscape and achieve your revenue goals.
Our Services in a Nutshell
The Kelly Gang specialises in Revenue and Distribution with one goal: to help accommodation operators unlock their full revenue potential. By managing their online presence, tapping into new markets, and fine-tuning their competitive edge, clients can outperform even the most experienced competitors.
Solutions in high demand
- Increasing revenue
- Reducing reliance on OTAs
- Ensuring the best OTA commissions
- Getting hours back for owners to focus where their time is needed
- Finding experienced staff
- Having just bought a business and looking to learn best practice
- Having owned hotels for many years but not having time to focus on all channels
- Improving profits
- Increasing business value
- Help with websites
Common accommodation challenges
- Direct bookings
- Corporate accounts
- Leisure bookings
- Weekday bookings
- Weekend bookings
- International bookings
- Higher average rate
- Increased revenue, profit, or business value
Advantages of using a revenue management service
What revenue managers do
There are several advantages to using a revenue management company, which all accommodation businesses should consider as an essential aspect of day-to-day operations to be successful. In short, a revenue manager will assist you in various key areas to enhance your hotel’s performance, including revenue management and revenue optimisation, implementing dynamic pricing strategies tailored to your specific market. They can also develop effective distribution strategies to maximise your reach.
A revenue manager also focuses on OTA and channel management to ensure your pricing strategy aligns with market demands. They apply yield management techniques and conduct demand forecasting to optimise inventory management, driving more direct bookings. Enhancing booking engine optimisation improves conversion rates and ensures your property stands out from your competitors.
Additionally, they address critical aspects such as market segmentation and rate parity to maintain competitive positioning. Through competitive pricing analysis, they gather insights that inform revenue analytics and performance metrics, allowing you to make data-driven decisions. Ultimately, they craft a comprehensive hospitality revenue strategy that leverages diverse distribution channels for sustained growth.
80% of small businesses fail in their first five years
Don't become a statistic
It's sobering that around 80% of small businesses fail within their first five years. One significant factor contributing to this high failure rate is the overwhelming belief that owners must handle every aspect of their business independently. This mindset often leads to burnout and hinders growth, as entrepreneurs become trapped in a cycle of micromanagement. Instead of leveraging the strengths of their team or seeking outside expertise, they may struggle alone, missing out on valuable insights and strategies that could elevate their business.
Seeking help is not a sign of weakness but a vital step toward sustainable success. Small business owners can create a more resilient enterprise by recognising that collaboration can foster innovation and efficiency. Engaging mentors, utilising consultants, or simply encouraging a culture of teamwork can open doors to new ideas and perspectives. This shift in mindset alleviates the burden on the owner and cultivates a more dynamic business environment, ultimately increasing the likelihood of long-term success.
A little goes a long way
One extra room per night
If a property's average rate is $150.00 per room per night, the financial implications of selling an extra room per day can be significant over time. Extending this calculation to an entire year makes the numbers even more impressive. In fact, selling one additional room each day at this rate yields a staggering $54,750 annually. This revenue could used for other crucial operational needs, such as staffing, maintenance or upgrades, ultimately contributing to an improved guest experience.
Furthermore, this additional income can be reinvested into marketing efforts to attract more guests, creating a positive growth cycle. Ultimately, the ability to sell one extra room daily highlights the importance of optimising occupancy rates and revenue management strategies.
Can you afford not to see where our services could lead?
Your income stream is critical to your future
Optimising your income streams
Optimising all elements of your hotel revenue stream is crucial for maximising profitability and ensuring long-term success. By implementing effective revenue management strategies, hotels can analyse market demand and adjust pricing dynamically. This approach allows for better inventory control and ensures that rates reflect real-time market conditions. With the right pricing strategy, hotels can capture a larger market share, especially during peak times, leading to increased revenue and improved occupancy rates.
Channel management plays a vital role in maximising distribution and reach. By effectively managing various distribution channels, such as online travel agencies (OTAs) and Global Distribution Systems (GDS), hotels can ensure their rooms are visible to a broader audience. This helps attract diverse customer segments and minimises the risk of overbooking and pricing inconsistencies. A well-optimised channel management strategy allows hotels to respond quickly to changes in demand and make informed decisions about where to allocate inventory.
Incorporating meta-search engine strategies further enhances visibility and competitiveness in the market. By optimising for meta-search platforms, hotels can capture potential guests actively comparing options. This not only drives direct bookings but also helps build brand awareness. Together, these strategies create a comprehensive approach to revenue optimisation, ensuring that every aspect of the hotel’s revenue stream is aligned and functioning at its best, ultimately leading to greater financial success and sustainability.
Two quotes when you need inspiration to change
Albert Einstein
"The definition of insanity is doing the same thing over and over again and expecting different results."
Henry Ford
"If you always do what you always did, you will always get what you always got".